At
a time when other segments of the concrete industry
are struggling to keep busy, the decorative concrete
industry is growing and evolving. One reason is that
decorative concrete can be used in many areas of concrete
construction. New commercial projects (although currently
a struggling market) continue to specify decorative
treatments, existing properties are willing to spend
money for rehab work to stay interesting and in good
repair, and homeowners, despite their current frugality,
are still willing to upgrade their homes and living
spaces with decorative concrete.
But another reason for the excitement
about decorative concrete is the seemingly infinite possibilities.
To showcase the most interesting work being done today,
CONCRETE CONSTRUCTION magazine and the American Society
of Concrete Contractors (ASCC) through its Decorative
Concrete Council (DCC) sponsored, for the first time
ever, a demonstration on artistry and creativity using
decorative concrete as the medium. Thousands of World
of Concrete 2003 visitors came to the demonstrations
over 3 days and saw decorative concrete work that should
allow them to be more creative with their own offerings. |
