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Being Artistic with Concrete

At the World of Concrete, huge crowds watched as creative concrete contractors demonstrated the leading edge of the decorative concrete market

by Joe Nasvik


At a time when other segments of the concrete industry are struggling to keep busy, the decorative concrete industry is growing and evolving. One reason is that decorative concrete can be used in many areas of concrete construction. New commercial projects (although currently a struggling market) continue to specify decorative treatments, existing properties are willing to spend money for rehab work to stay interesting and in good repair, and homeowners, despite their current frugality, are still willing to upgrade their homes and living spaces with decorative concrete.

The Taylors transferred an image, along with graphics, onto plastic and then ingeniously transferred It to the slab. Through careful handwork the design was cut into the concrete surface and colored.

Plouffe and Roman completed a stencil sandblast patterned slab. They used stainschemical and solvent-and color hardener broadcast on the freshly placed concrete to provide the coloring.

But another reason for the excitement about decorative concrete is the seemingly infinite possibilities. To showcase the most interesting work being done today, CONCRETE CONSTRUCTION magazine and the American Society of Concrete Contractors (ASCC) through its Decorative Concrete Council (DCC) sponsored, for the first time ever, a demonstration on artistry and creativity using decorative concrete as the medium. Thousands of World of Concrete 2003 visitors came to the demonstrations over 3 days and saw decorative concrete work that should allow them to be more creative with their own offerings.

Gary Jones is applying a coat of overlay cement.
Before the show started, our volunteer team cast a 10x10-foot slab for each presenter. Those artists who would use diamond saws and polishing equipment needed very hard concrete to achieve the best results. Mike Clokey, manager of quality control for Nevada

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